Relativity applies to physics, not ethics. -Albert Einstein. A business is successful to the extent that it provides a product or service that contributes to happiness in all of its forms. -Mihaly Csikszentmihalyi. We have to shift our emphasis from economic efficiency and materialism towards a sustainable quality of life and to healing of our society, of our people and our ecological systems. -Janet Holmes. A man does what he must.. in spite of personal consequences, in spite of obstacles and dangers, and pressures.. and that is the basis of all human morality. -John F. Kennedy. If you don't have integrity, you have nothing. You can't buy it. You can have all the money in the world, but if you are not a moral and ethical person, you really have nothing. -Henry Kravis. Morality is the best of all devices for leading mankind by the nose. — Friedrich Nietzsche. Morality is simply the attitude we adopt toward people whom we personally dislike. — Oscar Wilde. In law a man is guilt